VISTA, CA – Dr.
Bronner’s, family-owned maker of the top-selling natural brand of soap
in North America, will host a record release party and press event on
Wednesday, January 25, 2017 at the Music Box in San Diego, to launch its
spoken-word album,
Sisters & Brothers, on long play vinyl record.
Sisters & Brothers
contains recently unearthed historical recordings of soapmaker and
company founder Emanuel Bronner discussing his Moral ABC—the eclectic,
philosophical text that is found on the company’s iconic product labels.
The launch party will feature special music performances by The B-Side
Players, Jill Sobule, Wayne Kramer of MC5, Iron Sage Wood, and Rafi El.
The event will showcase the company’s mission to support progressive
social change by highlighting the prison reform work of Jail Guitar
Doors.
Sisters & Brothers is a long-play record that features
original recordings of Dr. Emanuel Bronner—visionary, soapmaker,
grandfather and founder of Dr. Bronner’s Magic Soaps. Recorded between
1968 and 1988, on a variety of home-recording devices, the newly
re-mastered tracks reveal poignant, inspiring monologue of Emanuel
Bronner’s personal contemplation of the All-One philosophy, and its
potential to unite humankind across Spaceship Earth. Emanuel Bronner
died in 1997. Still family-owned and run by his grandchildren and other
family members, Dr. Bronner’s honors its founder’s vision by continuing
to make socially and environmentally responsible products of the highest
quality, and by dedicating profits to help make a better world. The
company has grown from $4 million in annual revenue in 1998 to over $100
million in 2016. The vinyl LP is a tribute to the legacy of the
company’s founder.
Sisters & Brothers contains 16 tracks. A limited edition
pressing of 1,000 copies will be available through the launch event and
for purchase on the company’s website starting Jan. 25, 2017.
Sisters & Brothers will also be available to stream online, and to purchase digitally at Bandcamp.com.
All proceeds from sales of the album will benefit the non-profit
organization Jail Guitar Doors, an international non-profit founded by
Billy Bragg, Wayne Kramer, and Margaret Saadi Kramer in 2009. The
organization provides prisoners with instruments and access to music
education and programming while behind bars to help rehabilitate and
empower prisoners serving their time.
The
Sisters & Brothers LP was created in concert with Dr. Bronner’s 2016
All-One Report.
The report was designed to be an insert similar to liner notes for the
album, printed in the form of a large 12” by 12” full color booklet that
folds into a gigantic poster inspired by The Beatles’
Sgt. Pepper’s Lonely Hearts Club Band
album artwork. The report is also available in digital format on the
company’s website. It includes a timeline detailing the progress and
achievements made in 2015 across the broad range of issues Dr. Bronner’s
supports, and insight to the brand’s growth worldwide. It shares sales
data, internal company metrics, revenue growth, fair trade supply chain
impact, estimated environmental footprint, a complete list of 2015
social contributions, and much more. To view the second annual
All-One Report, visit:
https://www.drbronner.com/all-one-report/.
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Dr. Bronner’s is a family business committed to honoring the vision
of founder Emanuel Bronner by making socially and environmentally
responsible products of the highest quality, and by dedicating profits
to help make a better world. Dr. Bronner’s commitment to social justice,
environmental sustainability and progressive business practices is part
of the company’s mission to put into practice the principles that
inform the philosophy printed on the company’s iconic soap labels
written by founder Emanuel Bronner. The company is the top-selling
natural soap maker in North America and a major brand worldwide. Based
on 2015 sales, a bottle of Dr. Bronner’s soap was sold, on average,
every 3 seconds throughout the year.